Amazon Reviews – Addressing the Negative & Praising the Positive

As a seller on Amazon, reviews play an enormous role in your product’s success. Positive reviews can skyrocket sales, while negative reviews can push you into the darkest and deepest places of the search results. The problem is you seemingly have no control of these reviews, but that’s not entirely true. There are a number of different ways to obtaining…read more
Amazon, Business

What is Amazon Advertising and Does It Work?

In short, yes if done correctly. Amazon’s advertising platform allows vendors to promote their products within product searches, product listings and more. An important thing to note here is vendors typically advertise rather than individual sellers. Why? Vendors have a greater incentive since they may be providing sellers with their products. The more products sellers sell, the more products the…read more