Who I am
With a career in Digital Marketing, Corporate Sales, and, informally, IT, I thrive on blending advanced data analytics with strategic sales management to drive opportunity identification and operational efficiencies.
My toolkit is rich with data analysis, data wrangling, and reporting skills that are powered by an intermediate mastery of Python and a knack for making data speak in the language of key stakeholders. I bring a unique cross-discipline expertise that merges the analytical with the creative, tailoring presentations and solutions to align and resonate with varying audience needs.
Professional Experience
Role: Sales Manager
Company: SSW Advanced Technologies
Time Frame: Aug. 2019 – May 2024
Location: Remote
Reason for Leaving: Seek additional education and opportunity.
▪ Fostered and leveraged key relationships within customer organizations to identify and win opportunities for market share
($X.XM+ incremental in 2023). Identified key stakeholders at customer organizations and put the SSW team in front decision makers to present, persuade, and win business. Led projects from initial RFQ to production of first parts. *Specific amounts redacted for privacy.
▪ Led initiatives to analyze and identify process improvements to manage and reduce obsolete inventory. Saved $XXXk+ for the company by leading the negotiations for end-of-business terms in 2023. *Specific amounts redacted for privacy.
▪ Represented SSW to negotiate and implement strategic price adjustments to customer procurement leaders during economic volatility (2020 to 2022). Successful in restructuring payment terms and achieving X.X%+ EBITDA improvements
without compromising customer relations. *Specific amounts redacted for privacy.
▪ Completed preliminary costing and competitive comparisons to provide pricing recommendations to SSW Executive leadership
▪ Acted as the liaison between key customers and SSW divisions to resolve issues, complaints, and discrepancies.
▪ Acquired and maintained intelligence information related to market share, demand changes, and profitability.
▪ Collaborated with SSW and customer engineering to implement specification change requests and identify cost take-out opportunities.
▪ Hard Skills: Negotiation, Data Analysis (Python, Excel), Supply Chain Management, Supply Chain Operations, Financial Analysis, PPAP Approvals, Pricing Strategy, Pricing Analysis, Forecasting, Logistics Analysis, Risk Management
▪ Soft Skills: Critical Thinking, Adaptability, Organization, Emotional Intelligence, Empathy, Self-Reflection, Conflict Resolution, Effective Communication
▪ Microsoft Office Suite (Excel, Powerpoint, Word, Outlook, Teams,etc.), Python – Pandas Library, SAP – Ariba
Role: Owner, Operator
Company: Fischer Media
Time Frame: Aug 2015 – Present
Location: Remote
Reason for Leaving: N/A
▪ Developed and utilized a custom analytical framework to identify high-value website acquisition targets and negotiate favorable terms that maximized cash flow and reduced financial risk.
▪ Created custom automation scripts to extract, transform, and report intelligence data on competitor websites.
▪ Leads a team of freelance and contract writers, designers, and developers to maintain and develop both owned and customer-owned websites.
▪ Meet and engage with prospective clients to understand needs and develop a strategy to solve issues.
▪ Manage the project from start to end and maintain ongoing reporting.
▪ Hard Skills: Strategic planning, project management, financial analysis, team and resource management, basic web development languages, responsive design principles, web design standards, SEO techniques, keyword research, technical on-page SEO, link building strategies, data analysis, automation and scripting techniques.
▪ Soft Skills: Leadership and team management, negotiation, critical thinking, problem-solving, client management
▪ Microsoft Office Suite (Excel, Powerpoint, Word, etc.), Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, Lightroom, etc.), SEMRush, ScreamingFrog, ThriveThemes, WordPress, RankMathPro, W3TotalCache, PostgreSQL, Python, VisualStudio Code, Docker, Miro
Role: Product Design & Innovation Manager
Company: SSW Advanced Technologies
Time Frame: Nov. 2018 – Aug. 2019
Location: Remote
Reason for Leaving: Transfer to Sales
▪ Developed detailed and repeatable test procedures to validate internal designs against benchmarked customer performance metrics and/or ANSI/UL standards and specifications.
▪ Created data collection methods and developed engineering tests to provide key insights for decision making.
▪ Designed and created prototype samples for internal validation and further fitted samples to customer production models.
▪ Identify and validate new materials, designs, and opportunities that could be implemented into present or future SSW product lines.
▪ Collect data necessary to support new product implementation according to customer standards.
▪ Hard Skills: SolidWorks Design, Arduino Programming
▪ Soft Skills: Critical Thinking, Creativity, Problem Solving, Collaboration, Adaptability
▪ Microsoft Office Suite (Excel, Powerpoint, Word, Outlook, Teams,etc.), SolidWorks, Arduino IDE, PTC Creo
Role: D2C Marketing Coordinator
Company: Escalade Sports
Time Frame: Aug. 2017 – Nov. 2018
Location: Evansville, Indiana
Reason for Leaving: Pay Increase, New Challenges
▪ Aided in successfully implementing HubSpot CRM to the 30+ brands and onboarding internal stakeholders to the system.
▪ Semi-automated daily reporting on campaign ad-spend on Amazon and other ecommerce sites. Saving approximately 5-10 hours per week, eliminating errors, and creating traceability to the process.
▪ Manage and report on ad campaign performance and spend for 30+ in-house brands.
▪ Maintain data integrity across the 10,000+ products in the Salsify PDX system. Update items as new information became available.
▪ Hard Skills: Data analysis, process management, data management, reporting
▪ Soft Skills: Communication, collaboration
▪ Microsoft Office Suite (Excel, Powerpoint, Word, Outlook, Teams,etc.), Tableau, Powershell, Salsify PXM, Adobe Creative Suite
Companies I’ve Worked With
Throughout my various side ventures through Fischer Media, I’ve had the opportunity to work with a number of brands in collaboration deals to help promote their products. More often than not, these deals were structured so that I received a % of every sale I helped to produce.
Content Featured On
In addition to brand deals and collaborations, I have had my websites and content featured or referenced on well-known news outlets and niche publications.
